What brings a Chinese alcohol drinker into the wine category?
Article Details
Wine & Viticulture Journal Issue 1, 2019
Title: What brings a Chinese alcohol drinker into the wine category?
Author:
Keywords: Alcohol, Armando Corsi, Ava Huang, brand, business and marketing, Carl Driesener, China, Chinese, Ehrenberg-Bass Institute for Marketing Science, Johan Bruwer, Justin Cohen, Larry Lockshin, Richard Lee, University of South Australia, Wine Australia
Page Number(s): 67-68
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