Product innovation and authenticity: The case of wine


Article Details

Wine & Viticulture Journal Issue 2, 2016

Title: Product innovation and authenticity: The case of wine

Author: Bora Qesja, Roberta Crouch and Pascale Quester

Keywords: acceptance, After, Alcohol, assess, Australian, authenticity, Before, Blind, Business, Consumers, Indonesia, Indonesian, Influences, Innovation, Low, Marketing, No, Participants, Perceived, product, Reactions, reduced, Tasting, Traditionality, Varying, Wine

Page Number(s): 67-69


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