Are Facebook fans really ‘engaging’ with our wine brands? A case study of Australian wine brand Facebook pages

Article Details

Wine & Viticulture Journal Issue 1, 2016

Title: Are Facebook fans really ‘engaging’ with our wine brands? A case study of Australian wine brand Facebook pages

Author: Rebecca Dolan

Keywords: Behaviour, Benchmarking, Business, Cellar, Consumers, Content, delivery, Design, Doors, Engaging, Entertaining, facebook, Fans, In-store, Information, Informational, Marketing, Media, Online, Posts, Potential, prices, promotions, Purchases, Rates, Relational, Relationships, Remunerative, scheduling, Social, Timing, visit., Visiting, Wine

Page Number(s): 67-69

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