Wine & Viticulture Journal Issue 6, 2015
Title: They came, they like and they buy: Turning tourists into long-term customers
Author: Richard Lee, Armando Corsi, Justin Cohen and Larry Lockshin
Keywords: access, Advocates, Australia, Australian, Brands, Business, Buyers, China, customers, Favourably, Impression, Influence, Lack, Long, Long-term, Marketing, Perceptions, Retailers, Targeting, Term, Tourists, Wine, word of mouth
Page Number(s): 64-65
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