Wine & Viticulture Journal Issue 4, 2015
Title: A ‘show system’ approach for better marketing of Australian wine in China
Author: Justin Cohen, Armando Maria Corsi and Larry Lockshin
Keywords: Awareness, Bi-annual, Business, China, Compete, competition, Consumerism, Consumers, Country, Grapes, Marketing, origin, Program, Purchase, Tracking, Wine
Page Number(s): 62-63
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