Wine & Viticulture Journal Issue 2, 2015
Title: Navigating the lucrative Chinese wine market
Author: Benjamin Sun and John Wong
Keywords: Agreement, Australian, Brands, Business, Challenges, China, Consumers, demographics, Exposure, Free, French, Imported, lifestyle, Market, Marketing, preference, Quality, Recognition, Symbol, Taste, Trade, Unique, Value, Western, Wine
Page Number(s): 68-70
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