Navigating the lucrative Chinese wine market


Article Details

Wine & Viticulture Journal Issue 2, 2015

Title: Navigating the lucrative Chinese wine market

Author: Benjamin Sun and John Wong

Keywords: Agreement, Australian, Brands, Business, Challenges, China, Consumers, demographics, Exposure, Free, French, Imported, lifestyle, Market, Marketing, preference, Quality, Recognition, Symbol, Taste, Trade, Unique, Value, Western, Wine

Page Number(s): 68-70


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