What every wine brand needs to know about on-premise in China

Article Details

Wine & Viticulture Journal Issue 1, 2015

Title: What every wine brand needs to know about on-premise in China

Author: Armando Corsi, Justin Cohen, Larry Lockshin

Keywords: Agreements, Business Marketing, China, Consumption, Culinary Tradition, Distribution, Food Matching, Occasions, on-premise, Price, Purchase, restaurants, Venue, Wine Brand

Page Number(s): 67-68

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