Wine & Viticulture Journal Issue 1, 2015
Title: Trial-purchase-repurchase of the brand: How does a cellar door visit impact future sales?
Author: Johan Bruwer, Larry Lockshin, Anthony Saliba, Martin Hirche
Keywords: Ambassadors, Attitude, brand, Business Marketing, cellar door, Consumption, Future Sales, Ongoing Awareness, participation, Repurchase, Role Building, Survey, Trial Purchase, visitors, wine region
Page Number(s): 56-59
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