Trial-purchase-repurchase of the brand: How does a cellar door visit impact future sales?

Article Details

Wine & Viticulture Journal Issue 1, 2015

Title: Trial-purchase-repurchase of the brand: How does a cellar door visit impact future sales?

Author: Johan Bruwer, Larry Lockshin, Anthony Saliba, Martin Hirche

Keywords: Ambassadors, Attitude, brand, Business Marketing, cellar door, Consumption, Future Sales, Ongoing Awareness, participation, Repurchase, Role Building, Survey, Trial Purchase, visitors, wine region

Page Number(s): 56-59

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