Wine & Viticulture Journal Issue 1, 2015
Title: Price, prestige and the sensory perception of underdog wines
Author: Robert H. Ashton
Keywords: Business Marketing, Consumers, Higher, Low Priced, preference, Prestige, Price, Pricing, Producers, Ratings, Research, Sensory Perception, Taste, Top Dog, Underdog, Wine
Page Number(s): 63-66
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