Wine & Viticulture Journal Issue 6, 2014
Title: Playing the long game in China: How the Chinese lexicon can support market development
Author: Justin Cohen, Larry Lockshin and Armando Corsi
Keywords: Business, China, Chinese, Consumers, Consumption, Describe, Development, Education, Export, Global, Lexicon, Likeability, Market, Marketing, Measured, occasion, Pay, Perceived, Planning, Point, Price, Profitable, Retail, Styles, Success, Suitable, Support, Terms, Tool, training, Willingness, Wines
Page Number(s): 56-57
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