Wine & Viticulture Journal Issue 6, 2014
Title: Playing the long game in China: How the Chinese lexicon can support market development
Author: Justin Cohen, Larry Lockshin and Armando Corsi
Keywords: Business, China, Chinese, Consumers, Consumption, Describe, Development, Education, Export, Global, Lexicon, Likeability, Market, Marketing, Measured, occasion, Pay, Perceived, Planning, Point, Price, Profitable, Retail, Styles, Success, Suitable, Support, Terms, Tool, training, Willingness, Wines
Page Number(s): 56-57
GWM PDFs are licensed copies and as such do not transfer any rights over the content to you. Fair use applies, that is: you may make as many copies as you require for your (or your company's) use only; sharing, redistributing or otherwise making available GWM PDFs to others who have not purchased them constitutes theft; you are required to remove copies from devices which you do not (or no longer) own.
The issue.