Consumer perceptions of wine brand names

Article Details

Wine & Viticulture Journal Issue 5, 2014

Title: Consumer perceptions of wine brand names

Author: Sharon L. Forbes and David Dean

Keywords: Animal, Ask, Brands, Business, Categories, Comfort, Consumer, Consumers, decision, distinctive, Emotions, Evaluation, Geographic, Humorous, Humour, Imagery, Important, Indigenous, Influence, International, Liking, Marketing, Meaning, Meaningful, Meanings, Names, Novelty, Online, Perceptions, personal, Place, Price, pronounce, pronunciation, Purchase, Quality, Questionnaire, Rank, Regional, Restaurant, Simple, Sound, Specialty, Spelling, Store, Story, Trust, Wine

Page Number(s): 55-58

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