Wine & Viticulture Journal Issue 5, 2013
Title: Building a high quality perception of Australian wine in China
Author: James Gosper
Keywords: Activities, Australian, bottled., brand, building, Business, Challenging, Channels, China, Chinese, Communications, Consumers, Course, Cultural, Education, emerging, Export, government, Influential, Information, Investing, Knowledge, Market, opportunity, perception, Price, Program, promotion, Regulatory, Strategy, sustainable, Technical, Trade, Value, Volume, Wine, Wine Australia
Page Number(s): p8-9
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