Wine & Viticulture Journal Issue 4, 2013
Title: Time for the wine industry to marshal its mavericks to target consumers
Author: Richard Halstead
Keywords: Behaviour, Business, buying, Compete, Consumers, Conversations, Currency, Direct, distributors, Duty, Importers, Marketing, Mavericks, Millennials, Norms, Purchasing, Questions, Retailers, Specialist, Supermarket, Symposium, Target, Thinkers, Traditional, UK
Page Number(s): p73-74
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