Cashing in on the wine tourism experience

Article Details

Wine & Viticulture Journal Issue 3, 2013

Title: Cashing in on the wine tourism experience

Author: Richard Halstead

Keywords: brand equity, cellar door, China, connection, Consumer awareness, Consumers, Food, food and tourism, lifestyle, Old World, Regions, sense of place, Tourism, visitors, Wine, wine club, Wine Intelligence, wine sales, Winery

Page Number(s): p69-70

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