Wine & Viticulture Journal Issue 3, 2013
Title: Cashing in on the wine tourism experience
Author: Richard Halstead
Keywords: brand equity, cellar door, China, connection, Consumer awareness, Consumers, Food, food and tourism, lifestyle, Old World, Regions, sense of place, Tourism, visitors, Wine, wine club, Wine Intelligence, wine sales, Winery
Page Number(s): p69-70
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