Wine & Viticulture Journal Issue 1, 2010
Title: ‘Message on a bottle” the relative influence of wine back label information on wine choice.
Author: Simone Mueller, Larry Lockshin.
Keywords: Alcohol, attributes, Caution, customer, decision, demographic, Grape, Labels, Market, occasion, Price, promotion, Purchase, Reduction, Regions, Risk, Sensory, sociodemographic, statements., Styles, Varieties, Wine
Page Number(s): 32-35
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