Wine & Viticulture Journal Issue 1, 2010
Title: Çan bottle weight be taken lightly for premium wines’
Author: Simone Mueller, Larry Lockshin and Haan Kweh.
Keywords: Bottles, competition, Consumer, Consumption, cues, Environmental, Evaluation, Heavy, height, Influence, Large, lightweight, power, Premium, psychology, Purchase, Quality, segment, shelf, Value, Weight, Wine
Page Number(s): 26-30
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The issue.