“Life is more pleasant with wine”: The Australian Wine Board and its role in promoting Australian wines from the 1950s to the 1970s.

Article Details

Wine & Viticulture Journal Issue 6, 2009

Title: “Life is more pleasant with wine”: The Australian Wine Board and its role in promoting Australian wines from the 1950s to the 1970s.

Author: Valmai Hankel

Keywords: Advertising, Australian National Wine Advertising Campaign, australian wine and brandy corporation, Australian Wine Board, Books, Business, Change, Consumer, Export, Food, Len Evans, magazines, Marketing, Party, Press, promotion, publicise

Page Number(s): 56-63

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