Web-based communities: implications for wine marketing

Article Details

Wine & Viticulture Journal Issue 3, 2009

Title: Web-based communities: implications for wine marketing

Author: Emily McCutcheon, Johan Bruwer, Elton Li

Keywords: Advertising, brand, bulletin, Business, commerce, communities, Consumers, cyber., discussion, feedback, group. web, Internet, Knowledge, leverage, loyalty, Marketing, membership, Online, participation, Relationship, selling, Social, technology. interaction, Tool, virtual, Wineries, word of mouth

Page Number(s): 58-61

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