Wine & Viticulture Journal Issue 3, 2009
Title: Web-based communities: implications for wine marketing
Author: Emily McCutcheon, Johan Bruwer, Elton Li
Keywords: Advertising, brand, bulletin, Business, commerce, communities, Consumers, cyber., discussion, feedback, group. web, Internet, Knowledge, leverage, loyalty, Marketing, membership, Online, participation, Relationship, selling, Social, technology. interaction, Tool, virtual, Wineries, word of mouth
Page Number(s): 58-61
GWM PDFs are licensed copies and as such do not transfer any rights over the content to you. Fair use applies, that is: you may make as many copies as you require for your (or your company's) use only; sharing, redistributing or otherwise making available GWM PDFs to others who have not purchased them constitutes theft; you are required to remove copies from devices which you do not (or no longer) own.