Wine & Viticulture Journal Issue 2, 2009
Title: What drives the Australian cask wine consumer?- part 2
Author: Simone Mueller and Wendy Umberger
Keywords: Alcohol, attributes, Behaviour, brand, cask, choice, Consumers, drink, Drivers, experiment, frequency, groups, Label, Market, Marketing, Packaging, prie, Purchase, Sales, segments, shopping, Value, Wine
Page Number(s): 44-47
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The issue.