Wine & Viticulture Journal Issue 2, 2009
Title: Development of a ne method to measure how consumers choose wine
Author: Larry Lockshin, Simone Mueller, Jordan Louvier, Leigh Francis and Patricia Osidacz
Keywords: brand, Business, buying, choice, Closure, Colour, Consumer, countries, decision, discount, distributor, experiment, Influence, interpret, Label, Marketing, medals, motivate, needs, preferred., Price, product, promotion, Purchase, Region, Research, Retail, statistic
Page Number(s): 37-42
GWM PDFs are licensed copies and as such do not transfer any rights over the content to you. Fair use applies, that is: you may make as many copies as you require for your (or your company's) use only; sharing, redistributing or otherwise making available GWM PDFs to others who have not purchased them constitutes theft; you are required to remove copies from devices which you do not (or no longer) own.