Wine & Viticulture Journal Issue 1, 2009
Title: Myth Busting – Who is the Australian cask wine consumer?
Author: Simone Mueller and Wendy Umberger
Keywords: Attitudes, Bag-in-box, beliefs., bottled., Cask wine, Consumer, Consumption, domestic, Environment, Export, frequency, Income, Knowledge, market share, price points, Purchase, Risk, socio-demographic, soft pack, Survey, trading up
Page Number(s): 52-58
GWM PDFs are licensed copies and as such do not transfer any rights over the content to you. Fair use applies, that is: you may make as many copies as you require for your (or your company's) use only; sharing, redistributing or otherwise making available GWM PDFs to others who have not purchased them constitutes theft; you are required to remove copies from devices which you do not (or no longer) own.
The issue.