Wine & Viticulture Journal Issue 3, 2006
Title: The Power of Word-of-mouth communication as an Information Source for Winery Cellar Door Visits
Author: Johan Bruwer, Matthew Reilly
Keywords: cellar door, promotion, word of mouth
Page Number(s): 43-51
GWM PDFs are licensed copies and as such do not transfer any rights over the content to you. Fair use applies, that is: you may make as many copies as you require for your (or your company's) use only; sharing, redistributing or otherwise making available GWM PDFs to others who have not purchased them constitutes theft; you are required to remove copies from devices which you do not (or no longer) own.
The issue.