SALES & MARKETING: PACKWINE: A bottle by any other name… How can we get consumers to try alternative wine packaging?
Article Details
Grapegrower and Winemaker Issue 692, 2021
Title: SALES & MARKETING: PACKWINE: A bottle by any other name… How can we get consumers to try alternative wine packaging?
Author:
Keywords: alternative, CO2, consumers, Ehrenberg-Bass Institute, Jakob Mesidis, marketing, packaging, PACKWINE, science, shopping, wine
Page Number(s): 73-75
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