When it comes to social media marketing you have to lighten up
Article Details
Grapegrower and Winemaker Issue 608, 2014
Title: When it comes to social media marketing you have to lighten up
Author: Rebecca Dolan, Steve Goodman and Cullen Habel
Keywords: consumer, conversation, Facebook, hard sell, marketing, relationship, research, Social media, study, wine, wine brands, Wine industry
Page Number(s): 20-21
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