The strategic use of synonyms for varietal names in labelling
Article Details
Grapegrower and Winemaker Issue 657, 2018
Title: The strategic use of synonyms for varietal names in labelling
Author:
Keywords: alternative names, Charles Sturt University, Eddie Oczkowski, Fumé Blanc, grape variety, International Journal of Wine Business Research, Ja, marketing, Sauvignon Blanc, Shiraz, Syrah, The International Organisation of Wine and Vine, varietals, Wine label
Page Number(s): 91-92
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