Wine language: Consumers want you to keep it simple
Article Details
Grapegrower and Winemaker Issue 609, 2014
Title: Wine language: Consumers want you to keep it simple
Author: Stephanie Timotheou
Keywords: communicate, consumer, Direct Wines Ltd, language, marketing, sales, Simon McMurtrie, simple, sommelier, Taste Spirit Wine Academy, The Drinks Academy, Viona Young, WCA, Webinar, wine, Woolworths, WSET, Young Shi
Page Number(s): 14-15
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The issue.
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