Brand Resonance: an outcome of using Facebook
Article Details
Grapegrower and Winemaker Issue 573, 2011
Title: Brand Resonance: an outcome of using Facebook
Author: Steve Goodman and Rebecca Dolan
Keywords: Boyd, brand, Ellison, Equity, Facebook, Keller, Resonance, Social media, University of Adelaide
Page Number(s): p109-110
GWM PDFs are licensed copies and as such do not transfer any rights over the content to you. Fair use applies, that is: you may make as many copies as you require for your (or your company's) use only; sharing, redistributing or otherwise making available GWM PDFs to others who have not purchased them constitutes theft; you are required to remove copies from devices which you do not (or no longer) own.
The issue.
Today's Weather
