Before your brand refresh

Article Details

Grapegrower and Winemaker Issue 642, 2017

Title: Before your brand refresh

Author:

Keywords: achieve, advantages, analyse, approach, aspirations, assist, audience, back, background, benefits, Better, bigger, boundaries, brand, branding, brief, budget, challenge, characteristics, clients, communicated, communicating, competing, competitors, concepts, confusing, consumer, consuming, Cornershop, creative, Damian, define, deliver, design, designer, detailed, develop, developing, difference, discover, distinctive, Divide, effective, expectations, experience, explore, financial, graphic, grow, Hamilton, hard, how, ideas, information, investment, known, label, market, message, much, new, objectives, offer, packaging, payment, personality, picture, point, points, position, problem, process, producers, project, reflection, relationship, relevant, rewarding, scale, sell, selling, shaped, small, sold, solution, solves, stages, start, step, story, strategy, target, Team, time, understanding, unique, USPs, visual, what, where, who, winery, work

Page Number(s): 68-69

GWM PDFs are licensed copies and as such do not transfer any rights over the content to you. Fair use applies, that is: you may make as many copies as you require for your (or your company's) use only; sharing, redistributing or otherwise making available GWM PDFs to others who have not purchased them constitutes theft; you are required to remove copies from devices which you do not (or no longer) own.

The issue. Subscribe now