Recovering Australia’s dominance requires key marketing thrusts

Article Details

Grapegrower and Winemaker Issue 587, 2012

Title: Recovering Australia’s dominance requires key marketing thrusts

Author: Mike Paul

Keywords: Acceptable returns, Bordeaux, brand Australia, Burgundy, Chile, Europe, France, Generic proposition, innovation, Italy, Melbourne, New World, Outlook conference, Premium proposition, Premium sales, Premium wine marketing, regionality, Return on investment, Rioja, South Africa, Spain, UK, Value added strategies

Page Number(s): p11-12

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