Consumer household role structures and other influencing factors on wine buying and consumption
Article Details
Grapegrower and Winemaker Issue 503, 2005
Title: Consumer household role structures and other influencing factors on wine buying and consumption
Author: Johan Bruwer, Elton Li, Sue Bastian, Karin Alant
Keywords: decision-making, demographics, group influence, research results, value chain, variables, volume consumption
Page Number(s): 50-58
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