Grapegrower and Winemaker Issue 639, 2017
Title: The science of increasing sales and profit by driving cellar door business: Part Two
Keywords: Adelaide, benefit, Burgundy School of Business, cellar, Cellarmaster, China, consumer, CRM, customer, data, demand, Dijon, direct, door, Hills, Hong Kong, Hunter, loyalty, Macau, management, marketing, McLaren Vale, Oenology, online, relationship, research, Richard Warland, Roseworty, sales, software, Technology, wine, winemaker, wineries
Page Number(s): 92-93
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