Grapegrower and Winemaker Issue 608, 2014
Title: The Cellar Door: Cornerstone of the direct-to-consumer marketing channel
Author: Johan Bruwer, Larry Lockshin, Anthony Saliba and Martin Hirche
Keywords: cellar door, connection, consumer, Direct-to-consumer, GWRDC, marketing, relationship, retailer, sale, sell, wine, winery
Page Number(s): 22-26
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The issue.