Grapegrower and Winemaker Issue 591, 2013
Title: US on-premise: what influences their wine buying decision?
Author: Steve Goodman and Cullen Habel
Keywords: Best worse, consumers, food matching, GWRDC, important influencer, manager, marketing, on-premise, Retail oligopoly, segmentation, sommelier, wine list
Page Number(s): p75-76
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The issue.