How do country of origin, closure type and label style affect purchase decisions?
Article Details
Grapegrower and Winemaker Issue 584, 2012
Title: How do country of origin, closure type and label style affect purchase decisions?
Author: Dr Roberta Veale, Prof. Pascale Quester & Dr. Michael Proksch
Keywords: Argentina, Cabernet Sauvignon, Chile, consumer expectations, Country of origin, extrinsic cue, intrinsic cue, label style, Merlot, Old World origins, sensory experiment, shelf position, Shiraz, simulated wine store display, South Africa, The University of Adelaide, traditional style labels, varietal preference, wine awards
Page Number(s): p115-117
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