Grapegrower and Winemaker Issue 587, 2012
Title: Recovering Australia’s dominance requires key marketing thrusts
Author: Mike Paul
Keywords: Acceptable returns, Bordeaux, brand Australia, Burgundy, Chile, Europe, France, Generic proposition, innovation, Italy, Melbourne, New World, Outlook conference, Premium proposition, Premium sales, Premium wine marketing, regionality, Return on investment, Rioja, South Africa, Spain, UK, Value added strategies
Page Number(s): p11-12
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