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Young wine communicator to promote South Australian wine industry

Young wine communicator to promote South Australian wine industry
Teri van Aalst. Image courtesy Wine Communicators of Australia

Aldinga Beach based small-business owner of Wine Not? By Teri, Teri van Aalst, has been awarded this year’s Wine Communicators of Australia (WCA) Wine Media Cadetship.

The WCA Wine Media Cadetship provides a young person who is passionate about South Australia’s wine industry a valuable opportunity to develop their wine communication and media skills. The program not only enriches the pool of Australian wine media personnel but also creates proud ambassadors to advance the positive promotion of Australia wine on an international stage.

“Teri is a very worthy recipient due to both her South Australian and also her international experience,” said WCA executive chair Angus Barnes said. “She is enthusiastic, credentialled through the WSET (Wine and Spirit Education Trust), and looking to gain exposure and knowledge through this opportunity.”

In its seventh year, the cadet program is made possible through Great Wine Capitals, a partnership between the Department of Primary Industries and Regions, the South Australian Wine Industry Association, the South Australian Tourism Commission, and the University of Adelaide.

“The State Government is proud to support WCA’s Wine Media Cadetship as it fosters talent and provides an incredible opportunity for a young wine communicator to develop their skills and ultimately play an important role in sharing South Australia’s wine story,” said Clare Scriven, SA Minister for Primary Industries and Regional Development.

“The significance of a cadetship solely for the wine industry should not be underestimated, it is a real asset which helps increase exposure of the state’s wine industry and of Adelaide’s membership in the Great Wine Capitals Global Network.

“The program has been tailored to ensure the cadet will gain the best industry exposure and experience by being involved in a number of key wine industry events where they can learn from and network with highly respected wine industry members. We look forward to seeing Teri become a familiar name in the wine community.”

van Aalst said she felt honoured to be selected for the cadetship.

“I’m excited to embrace the opportunities this experience will provide, learning from the industry’s top experts and honing my skills in wine media and communications on both a national and international stage,” she said. “My ultimate goal is to promote South Australia’s outstanding wine industry!”

Over the next 6 months, van Aalst will be exposed to unique experiences and insights into South Australia’s wine industry as part of a tailored program. Starting with a trip to Verona, Italy, she will accompany the Adelaide contingent to the Great Wine Capitals Annual Conference. She will then have the opportunity to attend many more key industry events to develop her writing skills, meet high profile wine industry contacts and be published on the Adelaide, Great Wine Capital blog.

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