Ben Hirsch, general manager at Hirsch Wine Group. Image courtesy Hirsch Wine Group

Yarra Valley winery Hirsch Hill has announced a major supply partnership with Qantas Airlines, a collaboration that the winery said marks a significant milestone as the business undergoes a “considerable growth phase”.

A selection from Hirsch Hill’s ‘Toolangi’ range is now available on an array of domestic and international flights, in select Qantas lounges worldwide and for purchase through the Qantas Epicure Wine Club; exposing the Hirsch Hill brand to millions of passengers who travel with the airline each year.

Hirsch Hill was founded by brothers Jack and Eddie Hirsch over 30 years ago, but has seen exponential growth in the last few years as the winery has expanded into Hirsch Wine Group, providing end-to-end processing facilities for other Yarra Valley winemakers. As demand for these services continue to increase, the group has looked to expand further, recently purchasing a local chicken farm that will undergo extensive renovations, transforming the existing sheds. The Qantas partnership marks the beginning of exciting announcements, signalling expansion ahead.

According to Hirsch Wine Group general manager, Ben Hirsch, the Qantas deal is the next logical yet exciting step for the brand.

“This partnership with Qantas is a natural alignment and a hugely exciting opportunity to continue our growth and engage domestic and international travellers who are yet to experience our premium, Yarra Valley wine,” said Hirsch.

“Qantas is undoubtedly one of Australia’s most iconic brands, instantly recognisable around the world as a pillar of quality, so of course, it’s fantastic affirmation for our business to reach this deal and work with an industry leader such as Qantas.”

Hard work, dedication, and a ‘no shortcuts’ philosophy form the backbone of Hirsch Hill—a legacy now led by Ben Hirsch and supported by chief winemaker Peter Mackey.

“Hirsch Hill not only showcases the best in Yarra Valley winemaking but also shares a piece of Australian heritage with their audience,” said Mackey. “Each bottle reflects the passion and craftsmanship that have defined the Hirsch family’s journey, offering a true taste of Australia’s vibrant wine culture.”

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