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Article details

Wine Industry Journal 2, 2010
Title: 'How South Australian wineries use websites for business-to-consumer relationship marketing'
Author: John Perry and Larry Lockshin
Keywords: Wineries, marketing, business, South Australia, relationship, tool, internet, website, online, interactivity, interaction, interact, communities, companies, consumers, transact, information, advise, educational, rapid, change, presence, survey, message, update, orders, retention, network, facebook, twitter, social, promotion, word of mouth, revenue.
Page Number(s): 56-62

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