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Wine Industry Journal 2, 2010
Title: 'Enhancing New Zealand wine brand perceptions at point of purchase'
Author: Kamal Ghose and Shuo Li
Keywords: Business, marketing, export, New Zealand, brand, value, culture, retail, positive, association, behaviour, segments, consumption, supermarkets, liquor, stores, online, wine, specialist, product, assortment, mechandising, pricing, price, credit, policy, package, European, non-European, consumer, shopping, experience.
Page Number(s): 45-49

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