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Wine Industry Journal 2, 2010
Title: 'Product lifecycles and the future of the wine business'
Author: Tony Spawton
Keywords: Marketing, business, wine, brand, product, manager, decision, lifecycles, analysis, negaciants, maturation, selling, ascendency, style, tax, benefits, varieties, denominational, fashion, fad, plan, price, mix, stock.
Page Number(s): 39-44

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