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Wine Industry Journal 1, 2010
Title: Çan bottle weight be taken lightly for premium wines'
Author: Simone Mueller, Larry Lockshin and Haan Kweh.
Keywords: Environmental, lightweight, weight, height, bottles, consumer, evaluation, premium, wine, segment, heavy, large, psychology, consumption, purchase, cues, influence, value, power, quality, competition, shelf.
Page Number(s): 26-30

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