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Wine Industry Journal 3, 2009
Title: Web-based communities: implications for wine marketing
Author: Emily McCutcheon, Johan Bruwer, Elton Li
Keywords: Internet, business, tool, virtual, communities, commerce, social, discussion, group. web, online, technology. interaction, knowledge, bulletin, participation, wineries, marketing, word-of-mouth, advertising, selling, relationship, feedback, brand, loyalty, membership, leverage, consumers, cyber.
Page Number(s): 58-61

AB Mauri



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