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Wine Industry Journal 1, 2009
Title: Myth Busting - Who is the Australian cask wine consumer?
Author: Simone Mueller and Wendy Umberger
Keywords: Cask wine, soft pack, bag-in-box, market share, price points, domestic, export, environment, survey, attitudes, socio-demographic, trading up, income, consumer, purchase, knowledge, bottled, consumption, frequency, risk, beliefs.
Page Number(s): 52-58

AB Mauri



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