home | current issue | back issues | archives | subscribe | advertise | return to Winetitles

Wine & Viticulture Journal - Article Archive


Find Articles

Subscriber Login
Email address:


If you have forgotten your password, click here and we'll email it to you.

If you do not have a password, please contact us on 08 8369 9500 or e-mail.

Currently 0 articles in your cart.

Article details

Wine Industry Journal 1, 2009
Title: Overcoming measurement errors: segmenting wine consumers across 11 countries
Author: Larry Lockshin, Eli Cohen, Steve Goodman.
Keywords: Marketing, research, practitioners, surveys, measure, buyers, attitudes, reliable, valid, consumers, countries, export, replicate, results, best-worst scaling, statistical, techniques, choice, sampling, methodology, segmentation, attributes, cognitive cluster.
Page Number(s): 46-51

AB Mauri



WID 2017