Wine & Viticulture Journal Issue 3, 2017
Title: Understanding consumer response to price changes for high-priced wine brands
Keywords: Australia, bottle, Brands, Categories, Changes, choice, competition, consideration, Consumer, Consumers, Consumption, Decrease, Demand, direction, dispersed, economists, elasticity, Examples, Expensive, experiment, fast, FMCG, gap, gift, Goods, Grape, Higher, immune, importance, indicator, Level, Lower, luxury, magnitude, Market, marketer, moving, occasion, Perceived, Perceptions, Point, preception, Premium, Price, product, Quality, Ratings, Region, Research, Response, Results, Retailer, Rise, Risk, Sales, situation, Social, Status, Success, Tolerant, Usage, Variety, Veblen, Wealth, Wine
Page Number(s): 61-62
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