Regional marketing delivers growth in wine export value for Austrian wine industry

Article Details

Wine & Viticulture Journal Issue 6, 2016

Title: Regional marketing delivers growth in wine export value for Austrian wine industry

Author: Willi Klinger

Keywords: Appellations, Australian, Austria, brand, Business, Committee, communities, Consumer, Export, Growth, identities, Industry, Law, Mapping, Marketing, Organic, Pyramid, Quality, Regional, Single, Strategy, Three, Tier, Value, Values, Wine

Page Number(s): 69-70

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