American snakes and ladders – Part 1: China may be all the rage but reward for efforts also awaits in the US

Article Details

Wine & Viticulture Journal Issue 2, 2016

Title: American snakes and ladders – Part 1: China may be all the rage but reward for efforts also awaits in the US

Author: Tony Keys

Keywords: America, American, Australian, bottled., Brands, Bulk, China, Coast, competition, Cost, Demand, East, Effort, Export, Future, Gatekeepers, Importer, Markets, Premium, Present, Promoting, Recommendation, Reengage, Regions, Retailers, reward, segment, Sparkling, US, Volume, West, Wine, Wineries

Page Number(s): 12-17

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