The only way is up: Adapting to the consumer shift to more premium wine

Article Details

Wine & Viticulture Journal Issue 1, 2016

Title: The only way is up: Adapting to the consumer shift to more premium wine

Author: Armando Maria Corsi and Mark Rowley

Keywords: Adapting, Australia, Brands, Business, Consumer, Demand, Effect, Halo, Image, Labelling, luxury, Marketing, Money, perception, Portfolio, Premium, segment, Value, Wine

Page Number(s): 59-61

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