Wine & Viticulture Journal Issue 1, 2016
Title: The only way is up: Adapting to the consumer shift to more premium wine
Author: Armando Maria Corsi and Mark Rowley
Keywords: Adapting, Australia, Brands, Business, Consumer, Demand, Effect, Halo, Image, Labelling, luxury, Marketing, Money, perception, Portfolio, Premium, segment, Value, Wine
Page Number(s): 59-61
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