Wine & Viticulture Journal Issue 1, 2016
Title: Food for thought for a new year – time to reboot back labels
Author: Cathy Howard
Keywords: Activities, attributes, Back, brand, Business, Challenge, Communication, Consumers, decision, Descriptors, Environment, Food, History, Influence, Information, interact, Labels, Limited, Making, Marketing, Material, Pairings, positive, preference, Process, Production, Promoting, Promotional, Purchase, Reboot, Resources, statements., Target, Taste, Unique, Winery, Wines
Page Number(s): 62-66
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