Wine & Viticulture Journal Issue 3, 2015
Title: Optimising the impact of wine education on Asian consumers: training with Western or Chinese terminology
Author: Armando Corsi, Justin Cohen and Larry Lockshin
Keywords: Advantage, Asia, Asian, Blind, Business, Chinese, Collection, comparability, competitive, Consumer, Consumption, Data, Description, Descriptors, Drinkers, Education, Grape, Language, Likeability, Marketing, Markets, novice, origin, Pay, Perceived, Preferences, Price, Purchase, Quality, Region, Samples, Sensory, tastings, terminology, training, Understand, Variety, Western, Willingness, Wine
Page Number(s): 68-69
GWM PDFs are licensed copies and as such do not transfer any rights over the content to you. Fair use applies, that is: you may make as many copies as you require for your (or your company's) use only; sharing, redistributing or otherwise making available GWM PDFs to others who have not purchased them constitutes theft; you are required to remove copies from devices which you do not (or no longer) own.